Heritage Sports Radio Network (HSRN)’s Extending the Family initiative brings American Business and the African American community together at Historically Black College and University (HBCU) campuses, especially around athletic events. We seek to expand education, employment, and business opportunities for African Americans, while helping corporate America achieve a meaningful profit.

The Extending the Family initiative offers American Business a seat at the African American table. Through sincere cultural integration and meaningful interaction, these two powerful entities can learn from each other and forge a mutually profitable relationship. This initiative provides businesses with opportunities to sponsor HBCU athletic and educational activities, obtain in-depth market insights, and expand advertising options. The Heritage Sports Radio Network is catalyzing this effort and will help host participating businesses.